Project Credits
Book Created by: Sara Dweik & Maria Amiouni
Book Designed & Illustrated by: Sama Alameddine
Cover Artwork by: Chio Fernández
Featured on Vogue Arabia: Read the article here
The Journey: Letters to the Holy Land – Our Story
© OUNASS
All Rights Reserved For OUNASS
© OUNASS
All Rights Reserved For OUNASS
Editorial Beauty Campaigns | Digital and Print
A collective of Editorial Beauty Campaigns spanning Digital and Print, from concept development and campaign ideation to design and art direction.
© OUNASS
All Rights Reserved by OUNASS
Happiness committee is an event done by Bee’ah (the UAE's leading integrated environmental, recycling & waste management company) to bring their employees together every now and then. The purpose of this event is to show appreciation for their employees and keep them in the loop with the company’s progress.
I illustrated this logo with a playful style to express the joy this project portrays.
© Memac Ogilvy.
Project done at Memac Ogilvy. All Rights Reserved For MEMAC OGILVY.
This is one of my favorite heart warming projects.
After spending a day with these amazing individuals at the nursing home, I got to hear about their touching stories and life journeys. Through my camera, I was able to capture a series of “the truth behind their eyes”.
Photos taken from Canon EOS 650D.
#photography #blackandwhite #puresthearts
Teenagers nowadays are too extreme, it's either black or white, there aren't any shades of grey. The dynamic contrast of the magazine portrays how young adults perceive ideas. For instance, I intentionally relied on black&white images to show the extremity in their characters; yet at the same time I also went on with striking colours to show emotion and aggressiveness. Furthermore, the use of triangles and their edgy angles reflect the kids’ somewhat aggressiveness and craziness.
#design #layout #teenmagazine #typography
For Ramadan 2017, Marlboro Cigarette’s dedicated two Special Edition packs for the Holy Month targeting the Middle Eastern and Gulf markets.
Marlboro as a brand name was significantly Arabised in a way to be seen as a clear child or descendant of the main logo in its latin letters. The new designs were directed towards the two main packs, the original Marlboro Reds and the Marlboro Lights.
The colors where chosen as Gold and Silver, two main vivid colors in Ramadan decorations. Moreover, an Arabic pattern was placed as an embossed element on the top part of the box.
All these details starting from arabising the brand, to dressing the packs with new colors, to creating an Arabic pattern that was placed in a modern embossed way on the box, have been joined to design two special edition lighters of Gold and Silver with the same effects to high end customers.
